As Warren Federal Credit Union expanded and acquired in the front range, they needed a brand that broke through the clutter of mergers to position them as a trusted leader with over $1 billion in assets.

This rebranding started with a naming project. Seeking something simple and memorable, and inspired by the region’s blue skies and waters, we landed on “Blue Federal Credit Union” to capture the brightness and optimism of the organization. With an abstract mark that represented many elements of the region, the Warehouse team built and installed the new signage for all of the existing locations and newly added locations.

With this ongoing connection to the region and built around Blue’s philosophy of doing good (in banking, and in life), this brand platform became the guiding light for all future campaigns and product naming projects we worked on together.