On their way to $1 billion in annual revenue, the Lenovo OEM Solutions team drives business growth by building key relationships. They envisioned intimate, small group brand experiences—we called them Innovation Forums and built a templated program and asset list to replicate these B2B events across the country.

Lenovo’s partnership with Richard Childress Racing enabled them to build unique experiences around NASCAR events from Sonoma to Dover, and Fontana to Charlotte. But behind-the-scenes tours of Pit Road and VIP experiences in private suites are just the beginning. We crafted these experiential executions to include standout hotels, private dining experiences at notable restaurants, and wine tastings at local vineyards.

When it comes to experiences like these, Warehouse 21 provides not only creative and design, but also logistics, coordination, planning, and on-site execution. From save-the-dates and invites, to managing registration, booking locations, and making reservations, W21 is uniquely equipped to support customer events across the board.