After moving to Wyoming and undergoing a recent rebranding, Stag Arms wanted to better connect with their distributors and customers at trade shows as well as distinguish themselves from the competition. They were unsure how best to translate all of those needs to experiential executions, so they tapped Warehouse 21 to provide an event strategy and structure.

We focused on an uncommon approach for this industry (i.e. bringing a retail-like experience to the show floor) and designed and built a single structure that could go to multiple shows, allowing for customization as needed.

The final booth ticked the boxes for their impressive product, merch, and accessories displays as well as conference room, storage, and security needs. It was so well received that we added an indoor/outdoor pop-up structure that could be used in conjunction with the main booth, adding an extra presence at key events.